CONSULATE
Ad Council readying the Health Mouth, Healthy Lives oral health campaign
The ADA, along with 35 other groups in the dental community, formed the Partnership for Healthy Mouths, Healthy Lives and partnered with the Ad Council to produce this campaign. The Ad Council produces, distributes and promotes public service campaigns on behalf of nonprofit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being and strengthening families. The private, nonprofit organization is known for such iconic advertising campaigns as Smokey Bear and McGruff the Crime Dog. A major national public awareness advertising campaign about oral health will start this summer.